The market

The window blinds market in the UK was worth £1.098 billion in 2011 according to the latest research by AMA.

The flat housing market has resulted in existing homeowners choosing to update their current property rather than move to a new home, and has provided opportunities for Apollo Blinds.

The report found that growth for the blinds sector has been driven by the current fashion trends for more simplistic window dressings but also the variety of blinds products now available. One of the key factors for this growth is the growing acceptance of blinds as an effective solar control device.

Researchers found that fashion is likely to remain the key driver for window coverings purchases which is likely to continue to benefit the blinds sector. New innovations, such as the emergent trends for plantation shutters and motorised blinds, is are likely to continue to boost value growth for the blinds market.

Apollo Blinds has taken a lead on child safety and has developed an extensive collection of cordless solutions which have been featured on ITV's Daybreak

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The market at a glance

  • Window coverings market currently worth £1.098bn
  • Growth driven by fashion and innovation
  • Rise in consumer awareness of blinds' solar control abilities

 

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